Web Survey Bibliography
Title CIAO - Online Research-Barometer
Author Irmer, C.
Year 2005
Access date 21.04.2005
Abstract Despite online research's status as a valuable tool for market researchers, in Germany, not to say in Europe as a whole, it is still seen very much as a "poor relation" of other methodologies, and receives significantly less recognition than, for example, in the USA. Though constantly discussed at industry events and in the press, the everyday use of online remains somewhat restricted. This paper therefore wishes to propose answers to the following questions: How, when and for what purposes do market researchers in Europe employ the internet as a medium for research? To which sectors is online particularly well suited? What is the scale of current online usage? How has online market research developed over the past few years; what is the current state of affairs and what does the future hold? Ciao AG carried out an international study of market researchers in Europe, which permits revealing insights into the usage of, and attitudes towards, market research today. The following key conclusions can be drawn from the results of the study: Cost and time efficiency are still important motivating factors in the choice of online over other methodologies. The possibility of including multimedia elements in surveys, and of accessing complex target groups are also important. The vast majority of respondents (87%) expect the use of online in their companies to increase over the course of the next six months. Over one third (36%) expect this to be a significant increase. Online fieldwork is used in diverse contexts: over one third of all respondents had conducted satisfaction studies (73%), Usage and Attitude studies (71%) and concept tests (68%) via online. Online methodologies are also used in a wide variety of different sectors: 80% had used online for research into FMCG's and 40% for B2B studies. We hope to shed some light on these topics and draw conclusions which not only permit a better understanding of the current market conditions, but also some predictions for the future of the youngest of the market research methodologies.
Abstract - optional Inzwischen ist es wohl unumstritten, dass die Online-Marktforschung als ein Instrument im Methodenpool der europäischen Marktforscher etabliert ist. Nichtsdestotrotz führt sie in Deutschland, respektive Europa noch immer eher ein Schattendasein und erfährt noch häufig deutlich weniger Annerkennung als es bspw. in den USA der Fall ist. Angesichts der Tatsache, dass über die Online-Forschung zwar gerne, ausführlich und manchmal auch sehr kontrovers berichtet, diskutiert und referiert wird, sie aber weiterhin eher geringen Einsatz im alltäglichen Marktforschungsgeschäft erfährt, will dieser Vortrag folgende Fragestellungen beantworten: - Wie, wann und zu welchem Zweck verwenden Marktforscher in Europa heute das Medium Internet zur Durchführung ihrer Studien? - Für welche Branchen eignet sich die Online-Forschung besonders und aus welchen Gründen? - In welchem Umfang wird Online-Forschung heutzutage eingesetzt? - Wie hat sich die Marktforschung über das Internet in den letzten Jahren entwickelt, wo stehen wir heute und wie sieht die Zukunft aus? Die Ciao AG hat zur Beantwortung dieser Fragen eine internationale Studie unter Marktforschern aus ganz Europa durchgeführt. Diese Studie dient als Grundlage für den Vortrag auf der diesjährigen GOR-Tagung und ermöglicht aufschlussreiche Einsichten in die Einstellung und Benutzung der Online-Marktforschung zum heutigen Zeitpunkt. Aus den Ergebnissen lassen sich u. A. folgende Punkte schließen: • Zu den Hauptmotivationen für den Einsatz von Online-Forschung zählen zwar Kosten- und Zeiteffizienz; ausschlaggebend sind aber auch die Möglichkeit, multimediale Elemente in die Unfragen einzubauen sowie der Zugang zu komplexen Zielgruppen. • Die überwiegende Mehrheit der Befragten (87%) erwarten, dass der Einsatz von Online-Marktforschung in deren Unternehmen innerhalb der nächsten 6 Monate zunimmt. Mehr als ein Drittel (36%) stellen sich auf einen großen Aufstieg ein. • Online-Marktforschung wird heute in umfangreichen Kontexten verwendet: Mehr als zwei Drittel der Befragten hatten die Feldarbeit für Zufriedenheitsstudien (73%), U&A-Studien (71%) und Konzepttests (68%) online durchführen lassen. Online-Methologien werden auch über diverse Branchen hinweg benutzt: 80% hatten Online für Forschung im Bereich Konsumgüter und 40% für B2B-Forschung eingesetzt. In unserem Vortrag möchten wir diese Themen erörtern und Schlüsse ziehen, die uns sowohl zu einem besseren Verständnis der heutigen Marktanlage verhelfen, als auch eine Stellungnahme gegenüber die Zukunft der jüngsten der Marktforschungsmethologien ermöglichen.
Access/Direct link Homepage - conference (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2005 (76)
- The ethics of research using electronic mail discussion groups; 2005; Kralik, D., Warren, J., Koch, T., Pignone, G., Price, K.
- The Analyses of Domestic Study about Internet Survey; 2005; Rui, L., Tie-ying, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- On the cost-efficiency of probability sampling based mail surveys with a Web response option; 2005; Werner, P.
- Expert workshop on mixed mode data collection in comparative social surveys; 2005; Roberts, C.
- The Effect Of A Simultaneous Mixed-Mode (Mail And Web) Survey On Respondent Characteristics And Survey...; 2005; Brennan, M.
- The total survey error approach. A guide to the new science of survey research; 2005; Weisberg, H. F.
- The professional respondent problem in online panel surveys today; 2005; Fulgoni, G.
- Satisficing behavior in online panelists; 2005; Downes-Le Guin, T.
- Reading behavior in the digital environment: Changes in reading behavior over the past ten years; 2005; Liu, Z.
- Rating versus comparative trade-off measures. Trending changes in political issues across time and predictive...; 2005; Thomas, R. K., Behnke, S., Johnson, Al., Sanders, M.
- Publication bias: Recognizing the problem, understanding its origins and scope, and preventing harm; 2005; Dickersin, K.
- Panel proliferation and quality concerns; 2005; Faasse, J.
- Gricean effects in self-administered survey. Ph.D. Dissertation; 2005; Yan, T.
- Drop-down boxes, radio buttons, or fill-in-the-blank? Web survey scale-type effects; 2005
- Does weighting for nonresponse increase the variance of survey means?; 2005; Little, R. J., Vartivarian, S.
- Big scale observations gathered with the help of client side paradata; 2005; Haraldsen, G., Kleven, O., Sundvoll, A.
- User Interface Design and Evaluation ; 2005; Stone, D., Jarrett, C., Woodroffe, M., Minocha, S.
- Adding Value to Data Through Improved Access. The Case for Web Portals; 2005; Baker, R. P.
- Multi-Mode Research and Data Linkage. Theoretical and Practical Advice; 2005; Terhanian, G.
- Architectural Design of a Survey Questionnaire and Respondent Data Repository. Practical Considerations...; 2005; Cookson, P., Sobell, J.
- Developing and validating a nursing website evaluation questionnaire; 2005; Tsai, S. - L., Chai, S.-K.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- The Story of Subject Naught: A Cautionary but Optimistic Tale of Internet Survey Research; 2005; Konstan, J. A., Ross, M. W., Rosser, B. R. S., Stanton, J. M., Edwards, W. M.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Computer adaptive testing; 2005; Gershon, R. C.
- Ego control and ego-resiliency: Generalization of self-report scales based on personality descriptions...; 2005; Block, J., Funder, D. C., Letzring, T. D.
- The Web experiment list: A Web service for the recruitment of participants and archiving of Internet...; 2005; Reips, U. -D., Lengler, R.
- Survey of substance use among high school students in Taipei: Web-based questionnaire versus paper-and...; 2005; Wang, Y. C., Lee, C. M., Lew-Ting, C. Y., Hsiao, C. K., Chen, W. J.
- Web Surveys. A Brief Guide on Usability and Implementation Issues; 2005; Kaczmirek, L.
- An assessment of measurement invariance between online and mail surveys ; 2005; Deutskens, E., de Ruyter, K., Wetzels, M.
- E-mail versus Web survey response rates among health education professionals; 2005; Kittleson, M. J., Brown, S. L.
- Toward An Open-Source Methodology: What We Can Learn From The Blogosphere; 2005; M.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Web Versus Paper Questionnares: A Design and Functionality - Comparison; 2005; Jones, Ja., Fraser, C., Dowling, Z.
- Web Surveys and the new Disability Discrimination Act; 2005; Macer, T.
- Mixed-mode Surveys Using Mail and Web Questionnaires; 2005; Meckel, M., Baugh, P., Walters, D.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S., de Rouvray, C.
- Simple Approaches to Estimating the Variance of the Propensity Score Weighted Estimator Applied on Volunteer...; 2005; Isaksson, A., Lee, S.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Organizational Virtual Communities: Exploring Motivations Behind Online Panel Participation; 2005; Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
- Promoting Uniform Question Understanding in Today's and Tomorrow's Surveys; 2005; Conrad, F. G., Schober, M. F.
- Is a Web survey as effective as a mail survey? A field experiment among computer users; 2005; Kiernan, N. E., Kiernan, M., Oyler, M. A., Gilles, C.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- Web-based and Mailed Questionnaires: A Comparison of Response Rates and Compliance; 2005; Baelter, K., Balter, O., Fondell, E., Trolle-Lagerros, Y.
- Bleeding Edge or Proven Technology? The Fact and the Fiction of Mobile Survey Computing; 2005; Cameron, M. R.